Marketing101: Use Of Promotional Pens Can Boost Your Reputation

Strategic Directions is an Australian marketing authority establishment that did research on which advertising product was the most productive.


Promotional Pens were the answer to being the most economical for one's marketing goals. All businesses, no matter how big, are trying to find the best marketing product for their financial assets.
You cannot find a better way to make your products and services well-known, create a customer ties, make customers attentive of your company logo, and make contact information always accessible.



Promotional tools have the challenge of attempting to give away an item that will be with the client always as well as be in their eyes. Marketing budgets of $1.00 per promotional item present a challenge, for you need to choose the one that will give you the outstanding outcome.

Reports determine that Promotional Pens are the ones to choose based on the greatest value for your money and its advertising impact.

Promotional Pens are comprised of a profuse amount of different styles and finishes. You can select from the plain push top pen found on the bedside table at the hotel with a logo and hotel name on it, to the excellent metal twist base pen with engraved logo and company contact details.The fees of pen, of course, are established upon what you do to what field you are in; so costs can range from 20 cents to $10.00 per item.
Certainly, the 20 cent pen does not contain all the advantages as the $10.00 pen. The most valuable aspect in the study was that regardless of the cost of the pen it had to perform well. What potential buyers also wanted were ink lines that were persistently seen when writing, and they wanted push down tops and twist bases to release the nib of the pen out without fail. The most desired ink nib size was medium point as opposed to fine point.Clients required the ball in the nib to have acceptable rolling function. If the pen does not work satisfactorily, it is without a doubt a negative result as the gift is seen as cheap and sorry.
Something else worth mentioning was the size available for branding companies' promotional messages on the actual pens. There are a few particular types of promotional pens that provide the opportunity to impart far more information than the conventional printed pens do.

There is an unusual type of pen that gives full colour print within its pen barrel; it is called the Brochure Pen. This design of pen can withdraw 200mm, and you can use this to write about anything you want on your establishment, for there is ample room.
This particular style of promotion pen still costs around $1.00; so it is proving very popular with marketing departs striving to get intricate logos and long names printed on a conventional promotional pen. It should be stated that the promotion pen most charities and community awareness groups have chosen is the brochure pens. Not with standing that, we are in a digital high tech age, the study showed clients still saw value in receiving a good quality promotional pen as a gift and that the "useful life" of a pen was still a bit longer than just about any other type of promo gift.